Thursday 2 October 2008

Institution Research - Warner Bros.

Warner Bros. Entertainment, Inc. is one of the world's largest producers of film and television entertainment and is a broad-based entertainment company. It was founded in Hollywood, Los Angeles, California, USA in 1918 by four Polish Jewish brothers who immigrated to Ontario, Canada, and is a global leader in the creation, production, distribution, licensing and marketing of all forms of creative content. It is involved in every aspect of the entertainment industry. These include feature film, TV and home entertainment production, worldwide distribution, DVD, digital distribution, animation, comic books, licensing, international cinemas and broadcasting. The four founding brothers are; Joe Altshule (1881-1958), originally Hirsz Eichelbaum, Albert Warner (1884-1967), originally Aaron Eichelbaum, Sam Warner (1887-1927), originally Szmul Eichelbaum and Jack L. Warner (1892-1978), originally Itzhak Eichelbaum. Warner Bros. is a subsidiary of Time Warner and has several subsidiary companies, including Warner Bros. Studios, Warner Bros. Pictures, Warner Bros. Games, Warner Bros. Television, Warner Bros. Animation, Warner Home Video, DC Comics and New Line Cinema. Warner owns half of The CW Television Network. It has headquarters in Burbank, California and New York City. Warner Bros. do not have a specific genre of film which it chooses to produce, and is very versatile. These genres range from family films, children films, sci-fi and horror. For example, Warner Bros. have produced family films such as Harry Potter and Get Smart. They have also produced children films such as Looney Tunes: Back in Action. As well as all of these genres, Warner Bros. have produced a number of big horror films. These include Exorcist: The Beginning, Jeepers Creepers, and House of Wax. As many people know, Warner Bros. is a mainstream production company, and since my film is going to be mainstream, I decided to have a look at this well-known company. In 2007 the company’s revenue had increases to $11.7 billion and the Operating income had increased to $845 million.

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