Product Research - DVD Covers

The front DVD cover for this film again has the same image as the film poster. This is so that the audience can identify with that image and relate it to the film. The image is in black and white, reflecting the film and poster, so the audience can make references. One of the differences between the poster and DVD cover is that the DVD cover does not have the text about the history of the film on it. The title of the film is also placed in the centre of the cover, above the image, whereas on the poster, it was below the image of the student. On the right hand side of the title, there is an age certificate logo (15) showing the audience that only those 15 or above are allowed to buy and watch the film. On the bottom right hand corner of the DVD cover is the DVD logo, the same as it is on the House of Wax DVD cover. This shows the audience what format this version of the film is.

The DVD cover for this film uses the same image as the film poster, keeping everything consistent so that the audience are able to relate to that particular image, or specific colours, back to the film itself. The layout of the DVD front cover is a little bit different to the poster. There is a strip at the top of the cover which has ‘Widescreen edition’ written on it. The names of the actors are underneath this strip, in the same font and colour as on the poster. Below their names is the title of the film. Again, in the same font and colour as on the film poster. This shows the audience what the title of the film is. The image of the melting wax girl is placed in the centre of the cover. It is quite a big image which attracts the audiences’ attention as it is quite unusual and it is the first thing they see. Below the main image is a quotation from a review by ‘Long Island Press’. The size of the quotation is quite large and it is in capital letters so that the audience can read the quote and see what other people also thought of the film. In the bottom right hand corner, there is the logo saying ‘DVD’ showing us that this is a DVD of the film. Right on the bottom of the front cover is the copyright details stating that all rights are reserved by Warner Bros. Entertainment Inc. This shows the audience that this film is a mainstream film as it is produced by a mainstream production company.

The back cover for this DVD is very packed and shows the audience a lot. The background colour is again kept consistent as it is the same aqua type colour as the melting wax girl on the film poster and front of the DVD cover. This allows the audience to identify this colour and relate it to the film. There is a table at the top which informs the audience of the main and special features of the DVD. On the right of the table is the barcode for purchasing the DVD. Below the barcode and table, there are several images of clips in the film lined up next to each other. Different people are shown in each image which allows the audience to recognise who is in the film, and if anyone they like is in the film. Directly below these images is a very small summary of the movie’s narrative. It gives the opening of the film so that the rest of the narrative is left to the audiences’ imagination. Also, knowing just the beginning of the film intrigues the audience in buying and watching the DVD as they will want to know what will happen in the rest of the film. Underneath the summary, there is a black strip with a close up image of a girl on the left. On the right, there is a list of all of the special features included in the DVD. These include bloopers and a theatrical trailer. These special features may appeal to the target audience and persuade them to buy the DVD as they cannot view all of these special features in the cinema. Underneath this black strip, are the names of all of the production companies and companies involved in the making of the film. This, again, allows the audience to see whether the film is a mainstream or independent film. The logos of the companies are also shown so that the audience can recognise them. Below these names is all the copyright and restriction information, informing the audience of piracy etc. The DVD logo is again on the bottom right hand corner, along with a HD logo telling the audience of the format of the DVD.